The Bad
In my eyes bad packaging can consist of poor quality graphics that may turn off or confuse a consumer. Or it can simply mean poor packaging concepts.
This brand of cola may use bright colors to attract the consumer but the labeling and the packaging doesn't say anything about the product.
This is a bottle of french dip sauce, and at first glance I thought it was a maple syrup container until I read the label. But I feel putting the sauce in a packaging that already has connections to a different product can send the wrong message to consumers.
This spread of chicken was an example of excessive packaging. It was a metal can wrapped in paper, when it could have easily just have been a can with a label around it.
This is also an example of excessive packaging; clearly these soup crackers could have been kept in a smaller container or bag.
I saw this product on the shelf and was unable to figure out what it was. You may be able to see the product through the clear packaging but when the label wasn't able to clarify what was inside, I put back the product.
The Good
Good packaging easily appeals to a consumer yet is very informative, convenient to use, and is able to protect the product.
This baby food caught my eye because it was unique as opposed to the typical jarred food. The packaging is very convenient to both the parent and child by being able to feed without a spoon. The labeling is also very clear showing a baby, and the flavor was displayed in pictures.
These Coffee Bean teas are very uniform and color coded. There is a good sense that these packages all go together in a series, and they were packaged in tin cans with a removable lid which is convenient to have for something you open and close numerous times.
These Wheat Thins packaging was not your typical rectangle packages which is what got my attention. Creating a package with a unique shape even if it's a slight change can make a difference and it can get the attention of a consumer.
I liked the Jones drink packaging because it was informative and the packaging corresponded with the color of the drink. So all the drinks looked like a cohesive whole.
The Frontera salsa's were also appropriately packaged. It's labels were very uniformed, just a color difference between the salsas indicated the different flavors. What made this salsa stand out from all the other salsas on the shelf was it's lid; the lid was also decorated and it gave it that extra detail that the other lids didn't have.
