Wednesday, October 12, 2011

detergent comps

7 comments:

  1. I like the package. It's perfect. I like the non-bold font. in my opinion.

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  2. You package is very nice.

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  3. I like the structure, but I feel like the colors don't traslate to detergent. they are very sad colors for a rainbow.

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  4. Like everybody else said, it's an awesome concept for the structure, I'm really excited to see a mock-up. Aesthetically I prefer the two on the top but I don't think they speak to the product. The type on the bottom might convey a better feeling for laundry detergent.

    I really think this thing needs a lot more color and perhaps some supporting imagery. Sometimes I feel we get too locked into this contemporary minimalist style and we try to use it places where it might not be appropriate.

    If that's your concept though... go with the type treatment at the top, it conveys that Russian constructivist look a lot better.

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  5. i would agree in that color is absent and its called rainbow. perhaps a brighter blue? the diecut may work, but is the powder going to be colored? if it were then its an even better idea! maybe the detergent is mulit colored like skittles??

    the top two work better when it comes to making sure the type reads and i do think those two typefaces are the most successful. not a bad start. the challenge for you is the box. start practicing the mock up asap!

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  6. i really enjoy the structure, but like everyone i think there should be more colors or make it more vibrant. The bold sans-seriff works well but i'm itching for it to be more expressive, more exciting.

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  7. the packaging is a great idea, itd be interesting to see how it works in person. maybe like others said a little more vibrant coloring to really express the "rainbow-ness" of the product. pretty solid!

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